“Content is king”. This is one of the most popular proverbs in the field of digital marketing. Content marketing is a type of digital marketing. Although content marketing was a way to differentiate itself from its competitors, it has now become a necessity for any modern brand. Content marketing is at the heart of the most successful digital marketing campaigns. Behind every major brand there are many valuable and relevant content that really connects to the company’s public. But you can still ask yourself, why is content marketing important?
To help you better understand the importance of content marketing, we have put together a list of the main benefits that content marketing can offer your business:
1. Improving the brand’s reputation by building trust through content marketing.
One of the biggest advantages that really shows the importance of content marketing is building a reputation for great content. In today’s busy digital market, it’s vital that companies work to build trust with their potential customers and customers. Building trust can help your company establish a positive brand reputation.
Creating personalized content is a great way to satisfy your potential customers and clients while creating goodwill. Excellent content can help you build trust with your potential customers and potential customers. When consumers read their content, they start to develop an opinion on their brand.
If the contents they find are attractive, educational and valuable, they will begin to think the same about their business.
In addition, when your potential customers and customers begin to see that you are constantly publishing content on different platforms, they can see you as an industry leader. Publishing content through third-party publications or sharing content with influential people can also help you build greater confidence in your target market.
2. Excellent content helps influence conversions
If you’re really wondering why content marketing is important, look no further than conversion statistics. These are just some of the statistics that really talk about the importance of content marketing when it comes to improving website conversions: content marketing provides conversion rates approximately 6 times higher than other digital marketing methods.
After reading the advice in a blog, 61% of online consumers in the United States decided to make a purchase. (Content Marketing Institute) According to 74% of the companies interviewed, content marketing has increased their marketing contacts, both in terms of quantity and quality. Video content can help provide excellent ROI and significantly increase conversions, according to 72% of companies surveyed.
Incoming sellers can double the average site conversion rate (6 to 12%), in part due to their content marketing efforts. Quality content marketing can help you significantly improve the conversion rates of your website. Content marketing helps improve conversions because it allows you to connect and educate your contacts and customers.
Not only you are working to build trust and relationships, but you’re also encouraging conversions by providing consumers with the information they need to make an informed purchase decision.
Your CTA tells the reader what to do next, which takes you to the next step in the conversion process. Regardless of whether the conversion means making a purchase, obtaining more information or contacting your sales team, it is important to make it clear to the reader, within the content, what they want them to do next.
3. Optimized content helps improve your SEO efforts
The importance of content marketing becomes much visible to everyone when you look at the role that content actually plays in helping one’s company build and improve search engine optimization (SEO). SEO plays an important role in improving the visibility of your online business. There is no doubt in the fact that if you want to improve SEO, you really need to create optimized content. According to Tech Client, content creation is the most effective SEO technique.
In fact, corporate sites that publish consistent blog content have on average 434% more pages indexed by search engines than those that do not publish anything. The more content you have on your site, the more pages the search engine will have to index and show users the results of your search engine. Although more pages do not necessarily lead to more traffic, it offers your brand the ability to rank for multiple keywords.
For example, creating blogs on different topics relevant to your target audience gives you more opportunities to classify the keywords that these target users look for in search engines. Not to mention the fact that the more content you have on your site, the more reasons you give your visitors a stay.
This means more time on the site, which can also positively influence search engine optimization. Google sees time spent on the site as an indicator that your site provides valuable content. Consider the quality blog writing services as an option to enhance your content marketing game.
4. Creating excellent content is a cheap way to attract new potential customers
For those who wonder why content marketing is important, take a look at all the ways in which content can help your business attract new potential customers. Lead generation is important for small businesses that rely on constant traffic to grow their brand and increase sales. Content marketing is not only excellent for generating leads, but it is also convenient.
Although content marketing costs around 62% less than traditional marketing tactics, it generates 3 times more potential customers.
It is important to keep in mind that content marketing takes a long time and may even take some time to see the results of your efforts. In fact, according to Social Media Examiner, more than 81% of marketing experts have discovered that they have seen an increase in traffic by investing only 6 hours a week in their social media content. Content marketing is not just a convenient tactic, but also provides an ROI that small businesses simply cannot ignore.
The importance of content marketing is easy to see when considering the return on investment. Because content creation is fairly affordable and highly effective, many small businesses will see an impressive ROI in their content marketing over time. In fact, for every dollar spent, content marketing efforts produce 3 times more potential customers than paid search ads.
The key to maximizing content ROI is to create a content marketing strategy that takes into account the target market. You should never create content just to create content. If you want to get the value of your money, its content must be strategic in the chosen topics, the types of assets it produces and its methods of promotion.
5. The content allows your brand to show your experience in your field among the competitors.
Consumers want to know that they are dealing with experts who know the details of the sector. This is another answer to why content marketing is important. Content marketing allows your brand to demonstrate its industry experience while providing valuable knowledge that can help readers make a more informed purchase decision.
Every time you publish a new blog post, a technical document or other content, you show potential customers and customers how much you know about the industry and the challenges they face. When the time comes to make a purchase, consumers will remember the brand that provided them with the information they needed to better understand their problems, solutions and other options.
Let’s say it’s about buying from a company that publishes consistent content that is educational and informative or that has no content. The consumer is more likely to buy from the company that has demonstrated their knowledge and experience. In this way, they can rest easy knowing that they are attended by experts in the field who can answer their questions and solve any problem easily.
6. Do you want to build quality customer relationships? Post quality content.
Consider how content marketing can help you build relationships with your customers. Previously, we discussed how content is an integral part of building trust and building a positive brand reputation. This can help you increase your audience and make new contacts. But what about those who have already bought you?
Regular customers are the daily bread of many small businesses. In fact, according to BIA Kelsey, 61% of SMEs say that half of their income comes from regular customers. In addition, Marketing Tech Blog reports that a loyal customer is, on average, up to 10 times more than their first purchase. It is clear that loyal customers are nothing more than an advantage for your business.
If repeated sales represent an important part of your company’s income, you should find ways to strengthen your relationships with current customers. This is where content marketing comes into play. Providing quality content does not stop after a potential customer becomes a customer.
The content that provides value to your customer base will help increase brand loyalty by strengthening the relationships you have with customers. This can encourage repeated sales and help you establish powerful brand advocates. As you can see above, customers not only feel more positive about a company with personalized content, but also feel closer to that brand. So what type of content may act as the best for you in building brand relationships?
Resources such as demo videos and other types of visual information content can help your customers get more from your products or services. The more value they get, the more likely they are to return. Brand guides and comparisons are another excellent example of content that can help provide more value to your customers. By helping customers make smarter purchasing decisions, you are working to build more confidence and encourage repeated sales.
7. Content marketing helps you stand out from the competition.
In the crowded digital market, it is essential that your small business differs from the competition. This is the importance of content marketing. Content marketing is an effective way in which small businesses can work to differentiate themselves from others in the industry and show what makes their company special.
The topics on which you create the content and the value of the content you provide can make the difference between a consumer who chooses your brand rather than a competitor.
For example, if a buyer is studying his challenges and some products that can help solve them, they will be more likely to work with the company that provided useful information. If this is not enough to show you why content marketing is important, consider the role that content plays in helping you develop the brand’s personality and voice.
In addition to the type of content you produce, you can also differentiate yourself from the competition through the language of your content and the way you present your information. Is the personality of your brand serious and professional? Fun and educational? Maybe a mixture of both? Determining how you want to represent your brand and develop a brand name can help you create unique content for your business.
One of the best ways to show this personality is through the marketing content you create.
So as now that you know content marketing is so much important for business and SEO don’t feel hesitate to consult of international experts at WebTech to proceed towards the best journey towards content marketing.