If you’re new to linking or have been doing it for a while, we’re sure you’ll find something useful in this guide. Link building is undoubtedly a part of digital marketing. The landscape of SEO and link building is constantly evolving and today the importance of building high quality links has never been greater. The need to understand and implement high quality campaigns is essential if you intend to compete and prosper online and this will not change in the short term.
This guide is designed to allow you to move quickly and in the right direction. We hope you enjoy the Link Building Beginner’s Guide in this article. (Check out the best link building services in India)
Definition of Link Building
Link building is the process of acquiring hyperlinks from other websites to yours. A hyperlink (generally called a link) is a way for users to browse through pages on the Internet. Search engines use links to track the Web; will follow the links between the individual pages of your website and follow the links between entire websites.
There are many techniques for creating links and, although they vary in difficulty, SEOs tend to accept that linking is one of the most important parts difficult of their work. Many SEOs spend most of their time trying to do it the right way.
For this reason, if you can master the art of building high quality links, you can really put yourself in front of other SEOs and your competitors.
Why is it important to create links for SEO?
The anatomy of a hypertext link. To understand the importance of linking, it is important to first understand the basics of how a link is created, how search engines see links and what they can interpret from them.
Start tag link: called an anchor tag (hence the “a”), this opens the link tag and tells search engines that it will follow a link to something else.
Link reference position: “href” means “hyperlink reference” and the text in quotes indicates the URL to which the link points. This does not always have to be a web page; It could be the address of an image or a file to download.
Occasionally, you will see more than just a URL, starting with a # sign. These are local links that take you to another section of the page where you are already.
Visible text / link: this is the text that users see on the page and in which they must click to open the link. The text is usually formatted in some way to distinguish itself from the surrounding text, often blue and / or underlined, which indicates to users that it is a clickable link.
Close link tag: indicates the end of the search engine link tag.
What do links mean to search engines?
There are two basic ways in which search engines use links:
- To discover new web pages
- To determine how much a page should be ranked in the results
Once search engines have run scan pages on the web, you can extract the content of those pages and add them to your indexes. In this way, they can decide if they think a page is of sufficient quality to rank well for the relevant keywords.
When they decide, search engines don’t just look at the content of the page; They also examine the number of links that point to that page from external websites and the quality of those external websites. In general, the more high-quality websites link to you, the more likely it is to have a good ranking in search results. Links as a ranking factor are what allowed Google to begin to dominate the search engine market in the late 1990s.
One of Google’s founders, Larry Page, invented the PageRank, which Google used to measure the Quality of a page partly depending on the number of links that pointed to it. This metric was then used as part of the general ranking algorithm and became a strong signal because it was an excellent way to determine the quality of a page.
It was so effective because it was based on the idea that a link could be seen as a vote of confidence on a page, that is, it wouldn’t have gotten a link if it didn’t deserve it. The theory is that when someone connects to another website, it is actually saying that it is a good resource. Otherwise, they wouldn’t connect to him, just like you wouldn’t send a friend to a bad restaurant.
However, SEO soon discovered how to manipulate PageRank and the search results of the chosen keywords. Google has actively begun to look for ways to discover websites that manipulate search results and has begun to implement periodic updates specifically aimed at filtering websites that did not deserve to be classified.
This also led Google to start discounting a number of link building techniques that had previously been considered good, for example, by sending your website to web directories and getting a link in return. This was a technique that Google really recommended in a moment, but it became an abuse and excessive use by SEO, so Google stopped transmitting so much value from those links. More recently, Google has actively penalized the websites doing over-optimization. Regular updates to Google Penguin play an important role to it.
Knowing which link building techniques to avoid and comply with Google guidelines is an important issue that we will discuss later in this guide. We do not know the complete algorithm used by Google to determine the search results, or the “secret sauce” of the company. Despite this, the general consensus among the SEO communities that links still play an important role in this algorithm.
How can linking benefit my company?
As we discussed, links are a very important signal that search engines use to determine rankings. Therefore, we know that increasing the number of high quality links that point to your website can significantly increase your chances of positioning. However, there are other advantages that can be connected to the construction, which may be less obvious immediately, but still worthy of consideration.
Link building can often involve dissemination to other relevant websites and blogs in your industry. This range of action often refers to the promotion of something you just created, such as content or infographics.
A common goal of raising awareness is to achieve a connection, but there is much more to this: awareness can help you build long-term relationships with key influences in your industry and these relationships can mean that your business becomes highly regarded and trust. This in itself is precious, even if for a moment we forget building links, because we are creating true evangelists and supporters of our activity.
Sending referral traffic
We talk about the impact of links on your rankings, but what about the impact of links on referral traffic? A good connection from a visited website can also lead to increased traffic. If it is a relevant website, it is likely that the traffic is also relevant and can generate higher sales. Again, in this situation, the value of a link is not only SEO, but also customers.
A great example of this in action was this guest publication written by Michael Ellsberg on Tim Ferriss’ blog. He also wrote a case study on Forbes explaining how valuable this post was for guests. “There is a big difference between being exposed to a wide audience,” he says, “and being exposed to a relatively smaller (but still large) audience that is ridiculously passionate.”
In other words, greedy followers of a single blog were much more likely to follow the advice of the blogger than (for example) viewers to pay attention to the CNN presenter, even though the latter group was more numerous than the first. (Importance of Blogger Outreach for SEO and Sales)
Creating the brand
A good connection can help you build your brand and establish it as an authority in your niche. There are some link creation techniques, such as creating content, that can show people the experience of your company and this can be of great help in developing your brand. For example, if you create content based on industry data and publish it, you have the opportunity to get yourself known in your industry. When he carries out awareness-raising activities and tries to get links to the content, he shows his experience and asks other people in his field to help spread the word and show others the same.
An important note about creating links with earnings links
Before creating links, something of value is needed to create links. It is often the homepage of your website. However, more often than not, it creates links to specialized resources, such as a blog post, a tool, a research study or a graphic. Sometimes, these resources exist long before the start of the linking campaign. At other times, it creates these resources specifically with the aim of creating links.
This introduces the concepts of getting links and “deserving rank”. Linking to low-value Web pages is very difficult, but when you start with something really valuable that people find useful or worth sharing, creating links is a much simpler effort.
Now that you know link building is so important in today’s competitive world, you should not waste much time and see our best link building services in Bangladesh under digital marketing. The WebTech link building services is guided by the group of international SEO experts. Join with us for the bright future of your website and meet with the change.