Suppose, you have a business that you want to expand or make more visible to your local audience.  According to ThinkWithGoogle, 28% of local searches converted into sales on the same day as 76% of the local searches take place. Isn’t this fascinating? 

Maybe, you allocated a Hefty budget and may have the best SEO settings, But nothing is working as much as you expected. The might Be answer to this issue is LOCAL SEO.

LOCAL SEO _ when done correctly drives you a more purchase-intended consumer to your website as you get more locally exposed. This can make or break you in the digital landscape. 

Astonished enough? A question is nagging in your head “I am already doing a lot of SEO” But what’s the difference? Well, let me take you through an enlightening journey to uncover the fine-line difference and help you avoid the most common mistakes while performing a LOCAL SEO.       

KEY -TAKEAWAYS : 

• Local SEO is responsible for appearing on the first page of “SEPR” when there is a tag included “near me”
• Around 46.95% of businesses do not have a proper GMB setup.
• You can use local Data Aggregators and distribute them to Business data for a better understanding of your customer’s behaviors.
• Community-based campaigns are always a master stroke for quick sell.

You can always get your local SEO Done by yourself, But, for better results and performance, you should always seek professional advice and help to implement perfectionism. 

 A Statement: It is a familiar concept that, the more a website drives traffic, the more it is possible to drive sales. But that is not entirely correct.

The more specific action you take, you can expect the better results regarding your sales, brand building, and conversion rates. 

Now, Let us dive deep into the most intriguing facts.

10 Critical Mistakes To Avoid While Performing Local SEO.

Local SEO is the most important part of your digital marketing strategy.

At Webtech we offer digital marketing services and here we found while working with our clients. We have listed those mistakes and here it is so that you don’t make any of these on your website.

1. Unlocalized Keyword Placing : 

While we all love to be at the #1 rank of Search engine page rank( SEPR) BUT we merely or do not understand the simple hack of placing targeted keywords. 

This correct placement of targeted keywords will elevate the chance of being on the top by 31%.

Suppose, we want to find the best #MarriageCouncelor. But, That is not enough to drive enough local traffic to your business website as this is not specific.

How To Resolve :     

While implementing LOCAL SEO, you should always try to plug in more geo-driven OR service-driven keywords to attract your more in-need customers. 

Simply, we could plug in a Marriage counselor in Gulshan. This simple hack can draM help google to enlist your business and help them get more traffic and rank you.

2. Less attention to Customer Reviews: 

Most Business Owners think so, that customer reviews that are auto-generated or a few reviews” would be a nice thing to have”.

But this is another mistake that could be proven costly when you do not take into consideration that while performing your LOCAL SEO.

But in LOCAL SEO, this can help you to boost your credibility to a much bigger extent. 

How To Resolve : 

You should always consider generating and maintaining positive reviews as much as possible.

This would help you to make Google understand that you run a reputable business as well as it will win the customer’s confidence and accordingly will help you to get more sales. 

3. Inconsistent GBP Profile:

Having a Google Business profile is a very basic and core aspect of local SEO.

Failing to comply with this pre-condition will result in lower visibility searches, missed customers, and reduced trust in your business. 

When you run a LOCAL SEO on your website without having a properly optimized GBP, you will lose the leads and eventually conversion.

How To Resolve : 

Always Optimize Your GoogleMyBusiness Profile by listing a few things down:

• Use a proper business address, and phone number, and put your website correctly. 
• Choose right Categories
• Ensure NAP Consistency across Platforms.
• Set up your Service OR products with proper listing and information. 
• Monitor and Update Regularly. 

4. Lack of Local Backlinks: 

One of the most common mistakes that people make while performing LOCAL SEO is not having enough Backlinks. It improves your authority over the search engines. 

Suppose, you have an AirPod business that is listed on Spotify. So, this is a vote of confidence from Spotify that your product is Top-Notch and customers are most likely to believe/ Act Upon this.

This is how link-building helps to gain credibility and helps you create an impact on the market.

 How To Resolve :      

Try to build as much of local backlinks as possible. Because by doing so, shows an authoritativeness towards your business and helps google to understand the authority of your business.

• Collaborate with a Link Builder Service Provider.
• Initiate linkable Local Content as much as possible to build local responsive Communities.
• Engage with Local Media. Ask Newspapers, blogs, and other orthodox media to cover your Business. Media often covers the business with Local BackLinks.

5. Ignoring Category and Attribute Selection: 

Selecting The Right Categories Helps the Search Engine To understand your Business Better and make it more appealing in the relevant searches.

 Attributes like service, amenities, service duration, and specialty also help Google to make it more relevant to the topic.

Suppose, you run a Hospital and your Operational Hours are not mentioned in the WebSite. That would drop your ranks on Search Engines as Google would not understand when to recommend and when to not. 

Ignoring such attributes can lead you to more CTR and eventually more sales, and crawl you to a lower rank.

How To Resolve: 

• Select Precise Category is one of the most accurate things to do to resolve this issue. 
• Relevant Attributes like hours of operation, method of payment, and pet-friendliness help you  gain this 
• Regularly Updated information and relent necessities are an add-on.

6 Optimized Website Images: 

Are your images missing optimized alt text? Are the file sizes slowing your website down?

Poor image Optimization can make your User Experience very bad. Search engine like Google depends on this user Experience to crawl your Website Higher. Quality Content always leaves a subliminal impact on the consumer’s mind. 

Research shows, that around 73% visitor of your website leave a satisfactory mark when you use high-quality image content. This helps the customer to connect with your product/service in a deeper state.

One expert opinion, don’t use stock images on your website if you are a local business owner. Stock images might look good but they don’t represent your brand. 

Use your unique images taken at your business places. If necessary hire a photographer to take good-quality images. This is an investment that will help you rank higher and also people will get a clear idea about your business. 

How To Resolve :

• Use high-quality image Content.
• Put through Engaging Video Content.
• Optimized video Content.
• Use your images from your business places

  7. Duplicate Listings :   

Duplicate Listing will always harm your local visibility for your Customer. It makes your presence ambiguous and gives your brand a dual tonality.

It also confuses search engines, Reduces trust with users, Dilutes online reviews, and inconsistent NAP, all are haphazard while doing local SEO.

How To Resolve  : 

•  Audit your Listing.
• Claim and manage listing.
• Remove or Merge duplicate.
• Ensure consistency. 

Additionally, Use a central system to manage your business information across directories.

Regularly monitor your online presence to catch duplicates early.

Educate staff or agencies managing your SEO to avoid creating duplicate entries

8. Ignoring Social Media : 

Over the years, there has been some disagreement among experts regarding the impact of social media on SEO.

There’s a lot of debate about this, but regardless of whether you agree that social media activity directly impacts rankings.

Suppose, you Own a Lifestyle Brand. You have an optimized website and other conditions are met perfectly. But, you ignored Social media.

You will probably not see as expected results through local SEO, because, your traffic generator would be very low.

there’s no denying the fact that social media can provide a helpful channel to create more exposure and buzz about your business. 

Social media can increase your E-E-A-T which is a major search ranking factor. 

How to Resolve : 

Use Social media as a Tool to create more opportunities. Post on different platforms consistently. Run more Localised campaigns to attract more footprint and get organic traffic to your website. Take social media services if you are not familiar with it.

9.No Mobile-Optimized Website :

The final mistake is not creating a mobile-optimized website. 

Local SEO and mobile go hand in hand because more and more people are using their mobile devices to search for local businesses on the go.

Google has already started to experiment with labels in their search results to tell searchers which results have mobile-friendly web pages.

Google updated its algorithm to include mobile-friendly signals in its ranking algorithm.

And for a while now (since July 1, 2019), Google has enabled mobile-first indexing by default for all new websites.

How To Resolve : 

In today’s digital world, a MobileFriendly Website is not a Luxury, A Necessity instead. Make Sure you always check all the necessities regarding the Website’s Mobile Friendliness and fit them accordingly.

10. Missing Citations : 

A citation is simply a mention of your NAP on another website.

We emphasized the importance of consistency across all your online citations.  Well just because you have consistency doesn’t mean you’re in the clear.

You may be missing some important citations that are hurting your chances of ranking high in Google.

How To Resolve 

if you’re missing important citations, you can start by using the Moz Local search tool. 

If you find there are opportunities, then simply add all of your business information to the websites.     

Wrapping Up :  

Avoiding some big local SEO blunders—like messing up your NAP info (name, address, phone number), neglecting your Google Business Profile, or ignoring customer reviews—can increase your business traffic.

Don’t sleep on local keywords, mobile-friendly design, or making your website easy to use. Getting these things right not only helps you show up in local searches but also makes it easier for customers to find and trust you.

If you’re ready to fine-tune your local SEO strategy, WebTech is here to help! With a dedicated Team for Local SEO, WebTech has helped more than 500 businesses to grow under the right Supervision.  

Let’s make your business the go-to choice in your area. Contact us today for a free consultation! You can also contact us through WhatsApp.  

More Read: Why Small Businesses in Bangladesh Need to Prioritize Local SEO?