Almost 50% of organizations do not have a clearly defined digital marketing strategy. Apparently, many companies still don’t see the benefit of taking digital marketing seriously enough to formulate a plan. Instead, they use some elements here and there and produce few or no results. Along with this at the end you will also come to know about our digital marketing agency in Bangladesh.
If you are one of those who freely use content marketing, PPC marketing and social media for brand creation and lead generation, then you are not even reaping the full benefits of digital marketing. You may also wonder why online marketing is important and how crucial it is for the future success of your business. .We’re about to find out. Let’s take a look.
What is digital marketing?
Digital marketing is not just the use of social networks, social networks are certainly a great tool to reach customers today, but digital marketing is a set of digital tactics and tools. This includes the use of:
Social network,Lists of e-mails, e-books ,Marketing of influence ,Social announcements ,PPCads ,Blogs
And, surely, you have used one or more forms of digital marketing to promote your brand or get in touch with your customers. But without a coherent strategy, you cannot offer a consistent quality experience to your target audience.
So let’s look at several reasons why digital marketing needs to be implemented in the brand strategy today.
1.Everyone is on the social networks
Facebook, Instagram, Pinterest, Twitter and Snapchat are today some of the most used social networks. About 80% of the US population is on social networks (according in 2017). Unless you have a small, unique group of clients that do not use social networks, you will most likely need to implement these platforms in your marketing plan.
To create a successful social media campaign, you need relevant, high quality and attractive content. That’s why infographics are one of the most shared forms of content on social networks like Facebook. In fact, infographics:
increase web traffic by 12%, Get a participation rate higher than 650%,G 94% more visits.
But this is just one way to get more attention in your posts on social networks. The amount of traffic you can generate from these channels is large if you know how to get their attention. With careful research, you can find the perfect topics, formats and messages to convey to your audience. Surely our digital marketing agency in Bangladesh will help you get this benefits.
2.Create traffic directed to your website and your business
Twenty years ago, it was about creating professional business websites. More and more consumers used the Internet to find products and services, so it was logical for companies to build one. However, many of these companies could not understand what it took to find it in the search engines. Then the SEO boom took place, which led to many spam sites that exploded at the top of the search engine results (SERP) pages.
Fortunately, Google has updated its algorithm over the years (followed by other search engines).
This helped to disqualify low quality sites and gave the opportunity to grow for higher quality sites. Today you need a digital marketing strategy with white hat SEO combined with careful market research. This will help you create highly classified content that fits your target customers.
With keywords targeted to a specific audience, you can generate highly targeted traffic. This will turn your website into a lead construction machine. There are several ways to improve the positioning of your site:
Choice of relevant keywords with suitable competition , Make the content have approximately 1,800 words , Include internal and external links (to quality sites) , Get social actions and links (backlink)
All this is perfectly packaged in a digital marketing strategy, which can help your site to position itself higher within a few months.
3.Grow your brand’s reputation
When you look for a product or service, do you buy from the first site you find? Probably not.
If you are like most consumers today, you will compare prices and look for opinions online. About 84% of consumers rely on peer reviews of brands. If your company has a bad reputation or, worse, no reputation, it will be difficult to gain the trust of your potential customers. The digital marketing agency in Bangladesh that we have helps the clients to get the best reputation they can ever get
How do you grow your reputation?
With digital marketing This brings us back to the coherent strategy we mentioned. To grow your reputation, you need visibility. Content marketing is an exceptional tool to increase the recognition of your brand.
You can do this by publishing high quality, relevant and attractive content for your target audience.
It is important to focus on problems, questions and interests of potential customers. Include a catchy title and you’ll have a blog post worth clicking. But how will you see that post?
Simply posting a post does not guarantee that your audience will find it (even if you optimize it). Optimization takes time to produce results for new blog posts. While you wait for it to qualify, you can do some content promotion. This is where social networks become your best friends. You can share your blog posts with your followers, who can then share your content with others.
It is also essential to include social media sharing buttons in blog posts to facilitate visitor sharing. Social networks are also an excellent platform to start and connect conversations with your customers and potential customers. This will help to create visibility for your brand page and demonstrate that your company is human, reliable and authorized. In the end, you will receive mentions and reviews on the brands on social networks. And you can even attract the attention of influential people who can help you grow your list of followers.
Also, if you want to increase the visibility of your online comments, it’s a good idea to claim your company profile in Google My Business and other directories. In this way, you can link your site to all reviews left by customers and attract more traffic to your business.
4.Save money and increase your income
There are no other forms of marketing that you can use that cost a fraction of traditional marketing and produce better results. You will find the main brands that now use the web to market their products and services. And why shouldn’t they?
Your audience is online and it costs almost as much as you advertise on them as it happens via radio, billboards, advertisements and magazines. With an excellent content strategy, presence in social networks and influential marketing, anyone can create visibility and revenue for your brand.
You will find that most companies (large and small) can finance their digital marketing strategies without investors or loans. The potential ROI is what drives most companies to implement digital marketing in their strategies. Our digital marketing agency in Bangladesh helps uplift the income of our clients.
5.Increase conversion rates
No matter if you are trying to get your traffic to buy a product or service, subscribe to your newsletter or download a free eBook, inbound marketing is the key to achieving this. There are two forms of inbound marketing that can be used in digital strategy.
This includes paid and unpaid marketing (PPC and social ads). We have already reviewed content marketing and how it can drive targeted traffic to your website: let’s shed light on how much incoming paid marketing can help. Pay-per-click advertising campaigns are ideal for companies that want to get almost instant traffic on their site.
This is ideal if you have a short-term sale or a limited-time offer that you want your public to know. You only pay when someone clicks on your ad, which can save you money. The key is to create highly specific advertising campaigns so you don’t lose dollars on traffic announcements you’re not converting.
This includes the use of certain keywords that appear in the search results of those searching for your product or service. Search engines are just one area where you can place your PPC ad. You can also create social ads on Facebook, Twitter and other social networks. Statistics show that only SEO and blogs can generate 3.82% conversion rates, while paid online marketing can generate a 2.98% conversion rate. Both are fantastic numbers and show why digital marketing is essential to your long-term strategy.
6.Attract the attention of mobile users
Why is it so important to attract users of mobile devices?
About 95% of Americans own a mobile phone and 77% own smartphones. But what does this mean for your possible visits to the website? In 2017, 52.2% of global online traffic came from mobile phones. This is a 2% increase compared to 2017. And now we see that 57% of all online traffic in the United States comes from mobile devices (smartphones and tablets).
More and more people use their smartphones and tablets to conduct research on products, services and information. If your site is not optimized for mobile devices, you will not get any of these awards. Google and other search engines rank sites optimized for mobile devices.
Both the design of your site and the content should be adapted to the smaller screens of mobile devices. Your email marketing campaigns should also be suitable for mobile users. With digital marketing, you can ensure that your site and its content are accessible to millions of mobile users. Statistics show that tablets are becoming 3.55% in the United States (as of 2016), just behind the desk at 4.31%. Therefore, there is a high potential to win more business in the mobile market.
7.80% of Americans shop online
The number of American shoppers online has probably increased since 2016, but 80% is also an impressive number. Since 2000, 46% of jobs in department stores have disappeared. Why?
Because online shopping has taken first place for consumers (thanks to Amazon). People seek convenience and nothing offers this like ordering products and services on the Web. If you have a product or service that you can offer or that is local to customers, you can use digital marketing to spread the word. Reaching your target customers is easier when you use a combination of content, social networks and online reviews to attract and convert them. You can surely attract lots of new users by the help of our digital marketing agency in Bangladesh.
8.Establish your authority as a brand
You are in a sector with many other competitors. Standing out from them in a way that creates trust is the key to making more business. With a digital marketing strategy, you can achieve this by interacting with your target audience.
Social media platforms personally link your brand to potential customers. Using this platform to promote your content, answering questions and organizing webinars can be a great help to develop your authority as a brand. If you can offer a value that your competitors can’t (or can’t), then you can easily climb to the top as a leader in your industry. Is it time to build your digital marketing strategy?
These are just some of the ways in which digital marketing can help increase your brand’s visibility, traffic and revenue. But for this to happen, it is necessary to develop a solid strategy.
You can do this with the help of the WebTech Group International experts. We are a team of digital marketing agency in Bangladesh, designers and consultants who can help you in all aspects of the development and success of your brand. If you’re still not sure, feel free to contact us regarding why hiring a digital agency is important for the success of your brand. If you take your business growth seriously, then digital marketing is the answer not only for today, but also for the future. The world is becoming digital and now it’s time for you to do the same. Contact us today to get all the information regarding how we can help you!